Privacy policy

1. Who we are

This Privacy Policy explains how Nature Fold Limited ("Nature Fold", "we", "us", "our") collects, uses and protects your personal data when you visit naturefold.co.uk or buy from us. We are the data controller of your personal data.

Nature Fold Limited, a company registered in Scotland (company no. SC849551)
VAT no. GB 516966948
Contact: sales@naturefold.co.uk

Our store is hosted on Shopify, which provides the online e-commerce platform.

2. The personal data we collect

Contact & account details — name, email, phone, billing and delivery address.
Order & transaction details — items purchased, order value, delivery information and order history.
Payment details — processed securely by our payment providers; we do not store full card numbers.
Communications — messages you send us, for example via our contact form or by email.
Device & usage data — IP address, browser and device type, pages viewed and how you interact with the site, collected via cookies and similar technologies.

3. How we use your data and our legal bases (UK GDPR)

To process and deliver your orders and provide customer service — performance of our contract with you.
To take payment, prevent fraud and keep the site secure — legitimate interests and legal obligation.
To send marketing emails, only if you sign up — consent; you can unsubscribe at any time.
To understand and improve how the site is used — consent, given via our cookie banner.
To meet legal, tax and accounting obligations — legal obligation.

4. Cookies and analytics

Essential cookies that are needed for the site and checkout to work do not require your consent. With your consent, we also use analytics and performance cookies to understand how visitors use our site:

Google Analytics 4 (via Google Tag Manager) — website analytics.
Microsoft Clarity — session and heatmap analytics to improve usability.
Zoho PageSense — on-site analytics and optimisation.

You choose whether to allow non-essential cookies via the banner shown on your first visit, and you can change your choice at any time. You can also manage cookies through your browser settings.

5. Who we share your data with

We share personal data only as needed to run our business, with providers acting on our instructions:

Shopify — e-commerce platform, hosting and checkout.
Payment providers (including Shopify Payments / Shop Pay) — to process payments securely.
Royal Mail and DPD — to deliver your orders.
Google, Microsoft and Zoho — analytics and site optimisation (see section 4).
Judge.me — to collect and display product reviews.
Our email service provider — to send newsletters you have opted into.

We may also disclose data where required by law, or to protect our rights. We never sell your personal data.

6. International transfers

Some of our providers process data outside the UK. Where personal data is transferred outside the UK or EEA, we rely on appropriate safeguards such as UK adequacy regulations, the UK International Data Transfer Agreement, or the EU Standard Contractual Clauses.

7. How long we keep your data

We keep your data only as long as necessary. Order and transaction records are kept for as long as needed to provide our services and to meet legal and tax requirements (generally up to six years). Marketing data is kept until you unsubscribe.

8. Your rights

Under UK data protection law you have the right to access your data; to have it corrected or erased; to restrict or object to processing; to data portability; and to withdraw consent at any time (without affecting processing carried out beforehand). To exercise any of these rights, email sales@naturefold.co.uk and we will respond within one month.

9. Complaints

If you have concerns about how we handle your data, please contact us first. You also have the right to complain to the UK's Information Commissioner's Office (ICO) — ico.org.uk · 0303 123 1113.